Email append adds email addresses to customer records you already hold. AC&C Media Group compares your customer database with our database and adds the corresponding email address to your file.
What is email append?
Email append is the process of matching the records in your customer file against a reference database to add email addresses you are missing. You may have names and postal addresses for customers you have never been able to email.
Reverse email append
Reverse email append starts with an email address and adds the customer's name and postal address. It is useful when you want to target customers by location or send direct mail offers.
Demographic and behavioral append
Often a database is missing the details that explain who the customer is. Our consumer database has over 400 data fields, collected and constantly updated, that can be provided. Demographics such as gender, income, marital status, occupation and education can be appended, along with behavioral characteristics such as hobbies and interests.
Hygiene comes with it
We apply our data hygiene component to all data, so appended records are kept valid and up to date.
Read the guide
Our article What Is Email Append? covers how the matching process works and what to expect.
Frequently asked questions
What is the difference between email append and reverse email append?
Email append adds an email address to a record that has a name and postal address. Reverse email append adds the name and postal address to a record that only has an email address.
What data can be appended?
Our consumer database has over 400 data fields that we have collected and constantly update, and any of them can be provided. That covers email addresses, names and postal addresses, plus demographics such as gender, income, marital status, occupation and education, and behavioral characteristics such as hobbies and interests.