Data hygiene keeps a database accurate and usable. AC&C Media Group uses data mapping to maintain data integrity, and our Quality Control Team keeps email addresses, phone numbers and postal addresses valid and updated on a regular basis.
Why data hygiene matters
Data monetization depends upon the hygiene of your database. Outdated or inconsistent records cause you to lose contact with your customers.
Data mapping
Data mapping is a type of data dictionary that specifies the attributes of a data field in one database and how it corresponds to the data field in a second database. It is important in maintaining data integrity when data moves between systems.
Quality control
Our Quality Control Team ensures that our database is impeccably maintained, with valid email addresses, phone numbers and postal addresses that are updated on a regular basis. We apply our Data Hygiene component to all data.
Works with data enhancement
Hygiene keeps what you have valid; data enhancement adds what is missing. Both integrate with our Database Management Platform.
Frequently asked questions
What is data hygiene?
Data hygiene is the work of keeping a database accurate and usable, with valid email addresses, phone numbers and postal addresses.
What is the difference between data hygiene and data enhancement?
Data enhancement adds information that is missing from your records. Data hygiene keeps the information you already have valid and consistent.